Overview
Plumbing services are a booming industry, with many tech-savvy
millennials entering the field. Plumbers are in demand, which makes
starting your own plumbing business an attractive opportunity.
However, the challenges of being an independent contractor make it
difficult to find the right balance between personal life and
business performance. Plumbing is both physically and mentally
demanding. There’s no room for error when you’re working directly
with people, their homes and their properties. A plumbing business
also involves a lot of administrative tasks such as accounting,
marketing and managing your relationships with vendors and partners.
But if you have the right tools and strategies, you can build a
successful plumbing company that offers fulfilling work without
sacrificing your personal life.
Are all plumbing businesses profitable?
Whether or not plumbing businesses are profitable is a question that
many people considering entering the field ask. The answer isn't
always clear cut, but there is good news: with careful planning and
execution, most businesses can be profitable. Research is essential
to determine if starting a plumbing business is the right decision
for you. Developing a strategic plan and being willing to put in the
hard work to grow your business are also key factors in increasing
your chances of success. Although there is no guarantee that your
plumbing business will be profitable, taking these steps will give
you the best chance at making a profit.
Be transparent and show your expertise
The foundation of any successful relationship is trust. Trust is
earned, not promised. It’s important to be transparent about your
process, pricing, scheduling and what you can deliver for your
customers. This will help clients have confidence in your expertise
and your ability to successfully complete projects. In addition to
being transparent about your work, you should also be transparent
about your business. Because plumbing is a service industry,
customers don’t have a tangible product that they can buy. They’re
hiring you and your team to solve problems and repair broken
systems. It’s important to be upfront about what you do and what you
don’t do. For example, if you have specialized equipment for digging
trenches in a neighborhood, you don’t want to take on a job that
requires trenching.
Develop a strong ad presence
Chances are, you’ll start to see new business from word of mouth.
But the best way to start bringing in customers is with a strong ad
presence. Start by targeting the local community where you’re
located. You can set up Google AdWords ads to start getting new
plumbing customers right away. The key to success is to drive people
to a landing page where you explain the benefits of hiring your
company. You can also start reaching out to plumbing supply stores.
Explain to them that you’re a one-man operation and that you’re
looking for reliable sources for supplies and parts. You’ll want to
build a good relationship with these vendors to ensure you have a
steady supply of the parts and materials you need to do your job
well.
Find the tools you need to run a successful plumbing business
Your plumbing business will come with a lot of administrative tasks,
including scheduling, accounting, marketing, managing your
relationships with vendors and more. You’ll want to find the right
tools to make your job easier, including: - CRM: A customer
relationship management system is helpful for managing your
customers and scheduling projects. You can use the system to track
the work that you’ve done and to set reminders for follow-up calls
and emails. - Project management software: This is helpful for
managing your projects and keeping the right team members in the
right positions. - Time tracking software: This will help you keep
track of your time and how much you’ve billed for each job.
Hiring your own team
As your business grows, you’re likely going to want to hire a team
of employees. A good time to do this is when you have four to five
steady clients. Transitioning from a one-man operation to managing a
team will mean a huge change for you and for your customers. So it’s
best to hire your first employee when you’re still working alone.
This will give you time to learn how to be a manager, as well as
time to coach your new employee and help them transition to their
new role in the company. When hiring, keep these things in mind:
You’re looking for someone who has a similar skillset to yours. You
should also hire someone who has the same values and ethics that you
do. You don’t want to hire someone who is going to disrupt the way
that you want to do business.
Build a strong marketing foundation
There are two key foundations of any successful plumbing business:
Great service and great marketing. You need to do both well if you
want to make a profit. The best way to build a strong marketing
foundation is to create a consistent brand across all your marketing
channels. This includes your website, social media and marketing
emails. A consistent brand will help customers trust you and make it
easier for them to remember who you are. Beyond your website and
social media, you should also make sure that you’re listed on
directories that customers can use to find local businesses. Most
people don’t search for contractors on Google. In fact, a recent
study from Google found that most customers search for businesses on
Yelp. Make sure you’re listed on all of the important local business
directories so people can find you from a search on Yelp.
Know your numbers and don’t be afraid to negotiate
As your business grows, you’ll start to notice that your customers
pay less for certain services than others. You may also notice that
certain customers pay less than others. This might be because of
your reputation in the community or because of the cost to complete
their projects. Whatever the reasons are, you want to make sure that
you’re getting the best deal on each job. This means that you should
know your numbers. You should know the cost of every part and
service you provide. If a customer offers a reduced price, you
should know whether or not it’s a fair price. If it’s not, you
should be willing to negotiate. It’s important that you negotiate
the best price for each job. If a customer offers a low price, it’s
not worth it to turn the job down. However, you should negotiate the
price to make sure that you’re making as much profit as you can.
Conclusion
Your plumbing business will require dedication and hard work to
succeed. It’s important to find a balance between personal life and
business. To do this, you should be transparent about your process
and services, build a strong brand and hire a team of employees to
help you with administrative tasks. It’s also important to know your
numbers and be willing to negotiate with customers on pricing.